Day 77 – Sony Logo Redesign

Time 1hour
Sony was one of the first Japanese companies to have a name that used english letters as opposed to traditional Japanese characters so it was easier to pronounce. The company also had their first breakthrough selling transistor radios, I wanted the logo to connect with the companies roots I felt stylised radio waves pointing towards the logo communicated receiving radio waves as opposed to broadcasting and it also words as a stand alone abstract symbol.


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