Day 29 – Nike Logo Redesign

Day-29-nike
Time 1hour

With the original logo being already very simple and well designed I tried to take a different typographic approach. After experimenting with a style of logo Nike used when they were Blue Ribbon Sports but felt this lacked the impact. Instead I created a piece of type with sharper edges and angled further to convey movement. I then contrasted this with a smooth fluid line.

 

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