Time – 1 hour 20mins
The existing Livestrong logo was already very simple, so trying to find a different direction to take it was a bit difficult. I’ve played about with the existing colours and also incorporated a stylised ‘enso’ – Japanese for circle. This carries a number of connotations with it for example an incomplete ‘enso’ can symbolise an on going journey & can also be interpreted as the circle of life as well as symbolising strength and togetherness. this yellow also represents the Livestrong bands worn by supporters of the charity. i felt this to be very fitting to the organisation.